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Adventure Travel Planning

Travelling is really a wonderful experience, it helps us relieve from stress and allows us to relax and enjoy ourselves away from our work. But don’t get too excited, before you can actually go on vacation, it needs thorough planning before you can actually enjoy.Do you know why planning is a very important thing if you want to go on adventure travel? Carefully read through this paragraph to know why. First of all, if you plan to go on hiking to an unknown area, you should see to it that all of your paraphernalia are complete and intact including boots and other safety materials. And before setting of to unknown remote areas make sure to contact at least one tour guide that knows very well the local language so that you and your team won’t have any problems communicating with the locals, in case they don’t know how to speak English.Are you aware that an adventure travel is more expensive as compared to an ordinary vacation? Yes of course, here are the reasons why is this so. First of all, there are few only a little number of people these days who are expert in the field of adventure travel thus they can demand the price they want to guide you to your adventure travel, but they will do all the planning, and guide you through correct and safe route and book you a safe and comfy place to stay during your whole travel adventure. And these people are really in high demand nowadays so this is the reason for the high prices. And we all know that in remote areas transportation is really difficult to find. Hence, you need to plan each and every single detail ahead of time. And you can do this all online and it might be helpful if you research a little bit about the place where you will have your adventure travel.It might help if you ask your friend or family member who are also into adventure travel because they might give you some useful information regarding the place you are about to go.Before going on traveling you need to know or ask yourself what type of traveling do you want to experience. Most of the people today, want to relax in a high class hotel and just stay there and relax in order to help them relieve from the everyday stresses they encounter in their work place. On the other hand, some individuals or families really want to go on adventure travel like hiking, caving, zip line, exploring the forest and many more.The first choice is the easier one to do because hotels are very accessible and you can easily book online for reservation. We all know that adventure travel is really a challenging one, you really need to do is to plan ahead of time for the adventure travel.By following these guidelines, for sure you will enjoy your adventure travel. Plan now, and travel tomorrow!

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.